Lead Envy Newsletter

Help us rebrand and win an iPhone 12 and a donation to your favorite charity!

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The time has come to search for a new name to describe our growing business. Though “Lead Envy” is near and dear to our hearts, it has and continues to lead to confusion – see what we did there? People in the online lending industry, fintech and credit underwriting mistakenly, and understandably, think Lead Envy is a lead provider.
Of all the services that Lead Envy provides, lead generation is not one of them.  If you ARE looking for a lead provider, please see some of our partners below.

Click here for the details and to submit your suggestions 


Lead Envy Global Takeover!!!!
Ok Ok – We may not be taking over the globe, however, we are expanding our business in both Canada and Latin America.  
The Lead Envy system is flexible, please keep us in mind if you know anyone outside of the United States that would benefit from our decision engine.
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Lead Envy is growing!  

Karmen has joined the Lead Envy business development team bringing years of experience at Gartner along with her.  

We feel confident she will lead the way to another record breaking year for Lead Envy.

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Federico has joined the Lead Envy business development team.

Federico will be leading the efforts on increasing our business in Latin America starting in Mexico, Argentina and Honduras.

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Affiliate Marketplace

Lead Envy would like to apprise you of the many great lead providers have integrated. If you need more volume, please consider working with them either to buy their traffic, or to sell yours! 

These partners are ready to help you achieve the highest earnings per lead and work to attain your performance metrics.

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Agora Marketplace by the numbers:

November 2020-
Lead Sold %: 58.75% 
Avg EPL:  $3.01
Total Leads Sold: 83,296 
Total Revenue Generated: $250,723.09

December 2020-
Lead Sold %: 59.11%
Avg EPL: $4.14 
Total Leads Sold: 104,369
Total Revenue Generated: $243,387.84



January 2021-
Lead Sold %: 59.84
Avg EPL:  $3.67
Total Leads Sold: 70,290
Total Revenue Generated: $159,394.08

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Have you had a great experience with Lead Envy? Please share a testimony HERE


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Lead Envy | Underwriting | Decision Engine | Lead Router | Model Builder

Rename Lead Envy and Win!

If we choose your name, you win an iPhone 12 and a donation of $1,000 to a charity of your choice
If we select your submission, you win an iPhone 12 AND a donation of $1,000 to a charity of your choice!

The time has come to search for a new name to describe our growing business. Though “Lead Envy” is near and dear to our hearts, it has and continues to lead to confusion – see what we did there? People in the online lending industry, fintech and credit underwriting mistakenly, and understandably, think Lead Envy is a lead provider. Of all the services that Lead Envy provides, lead generation is not one of them.


What does Lead Envy do?

  • Software as a service
  • Decision engine
  • Underwriting platform
  • Customize lead flows
  • Ping tree software
  • Model builder
  • Gateway into a loan management software
  • Bureau, alternative and 3rd party data aggregator
  • Software development tech team, available for custom development
  • Multi-portfolio lead dispatcher

What does Lead Envy not do?

  • Provide leads

Lead Envy Rebranding Campaign
Lead Envy Rebranding Campaign | Help us rebrand and win an iPhone

Win an iPhone 12 and more!

Click the button below to submit your clever, witty and unique name. If your name is selected for the new brand, you will receive:

  • an iPhone 12
  • $1,000 donation to the charity of your choosing

This is open to anyone and everyone including Lead Envy clients, vendors, affiliates, partners, employees and friends. Hurry, the deadline is February 14, 2021 – Valentine’s Day. Sure, we’ll be your Valentine!

One winner will be announced February 17, 2021 via a blog and social media posts.


Online Lenders Alliance Welcomes Lead Envy

Online lenders provide reliable credit options to non-prime consumers who have limited access to credit. The largest banks in the US offer great benefits to consumers with large sums of money in their account; however, for those with less capital, the banking becomes costly – even out of reach.

Those banking fees pile up and quickly put the average consumer in the red. Some of the fees include non-sufficient funds, returned check, bankruptcy, minimum balance and so on. The fees, when annualized, can exceed APRs in the triple digits.

Lead Envy believes in the importance of providing people with less-than-stellar credit with credit options. As a technology firm, with a fintech focus, Lead Envy supports lenders in an efficient, safe environment.

Online Lenders Alliance welcomes Lead Envy to its membership

Online Lenders Alliance

The Online Lenders Alliance (OLA) represents the growing list of companies who work to provide such credit options. Its members abide by Best Practices – a framework to participate in the lending ecosystem in a legal, transparent and fair way. OLA members also agree to adhere to the Code of Conduct for greater compliance.

Lead Envy’s Role in Online Lending

Financial technology firms have allowed lenders and financial institutions to innovate and introduce products to consumers in a way never seen before. Modern revolutionary methods – powered by big data – have allowed for sophisticated underwriting and artificial intelligence with machine learning under the hood.

Online Lending Podcasts now available

Archives from past podcasts from The Lend, as well as one related to unemployment and its impact on the lending industry are posted on this blog.

Upcoming webinars are in the planning stage starting with one on artificial intelligence and how it will help lenders solve real-time problems. Speakers from Ekata, ASI Group and Oiga Technologies will share valuable information in terms of fintech solutions.

Artificial Intelligence in the Fintech Space

Click here to listen to our panel discussion with guest speakers from Ekata, Oiga Technologies, and ASI Group.

Artificial intelligence is gaining steam in the business world to attain a competitive advantage but what about in fintech? A recent study survey from a London VC firm, MMC, found that 40 percent of European startups purport to employ AI but do not actually use it in a “material” way to their business. The term AI is becoming the new hackneyed “disruptor” buzzword, similar to “core competency,” or “synergy.” So how does a company truly get a competitive advantage by using artificial intelligence, especially a fintech?

In addition to the many features Lead Envy offers, current initiatives include artificial intelligence and machine learning.

Artificial Intelligence helps fintech companies gain a competitive advantage.

Machine Learning

First, let’s explore Machine Learning (ML). ML is a branch of the artificial intelligence trunk that utilizes the study of computer algorithms to allow programs to improve with experience. Employing ML concepts is one way to achieve AI in business practice. The key is that systems improve without explicitly being programmed, allowing the programs to learn from data themselves.

The top 10 machine learning languages, in no particular order, are:

  • Python
  • Java
  • C++
  • JavaScript
  • C#
  • Julia
  • Shell
  • R
  • TypeScript
  • Scala

Some examples of real-life machine learning systems are Siri, Alexa and Google Now. Sometimes, they will even ask, “Was that helpful?” or “Did that answer your question?” They use the answers to learn for the next time they visit the topic, as an example.

Machine Learning is a branch of artificial intelligence – machines improving themselves.

Different Types of Machine Learning

The three main types of ML are 1) Supervised Learning, 2) Unsupervised Learning, and 3) Reinforcement Learning.

Supervised Learning

Supervised learning is done with prior knowledge of the output values. It describes a class of problem that involves using a model to learn a mapping between input examples and the target variable. The goal is to learn a function that, given a sample of data and outputs, approximates the relationship between input and output observed.

Common algorithms in supervised learning include logistic regression, naive bayes, support vector machines, artificial neural networks, and random forests. 

The two main types of supervised learning problems are classification and regression.

  • classification – supervised learning problem that involves predicting a class label
  • regression – supervised learning problem that involves predicting a numerical label

Unsupervised Learning

Unsupervised learning differs from supervised in that it uses a model to describe, or extract, relationships in the data. The core difference is that it operates only on the input data, without outputs or target variables.

The two main types of unsupervised learning problems are clustering and density estimation.

  • clustering – unsupervised learning problem that involves finding groups in data
  • density estimation – unsupervised learning problem that involves summarizing the distribution of data

Reinforcement Learning

Reinforcement learning describes a class of problems where the system operates in a confined environment and must learn to operate using feedback.

Upcoming Webinar on Artificial Intelligence and Fintech

An upcoming Lead Envy webinar taking place on September 10, 2020 will feature speakers from Oiga TechnologiesStickboy, and Ekata.

In future posts, we will explore specific solutions for online lenders and similar companies in the fintech space.

Unemployment and the impact it has had on the lending industry

Wednesday July 8th was the first installment of a webinar series discussing current industry topics.

Invited guests included:

Liz Pagel – Senior Vice President, TransUnion
Chad Gray – Director of National Accounts, Equifax
Brian Muhlbach – Director of Communications, Online Lenders Alliance

These guest speakers from various organizations and roles gave valuable insight into current trends and future planning.

To hear the recording please click here

December Newsletter


Please Join Us!

Join Lead Envy in discussing the topic of “Seasonality in the Online Lending Industry” with an experienced panel of experts providing a range of viewpoints from different positions in the lead flow process.

Guest Speakers:
* Clay Bethune – Founder and CEO at 391Financial
* Corey Owens – CEO at Acquire Interactive
* Brent Arundel – Sales Engineer at DataX

Register HERE

Date & Time: December 15th at 2pm EST


Did you get a chance to join ? 

The latest  webinar discussed 
“Post-Election Regulatory Update”

If you were unable to join , here are some highlights:  

The Political environment heading into 2021:
The most likely impact on Experian will be a shift in leadership at the Consumer Financial Protection Bureau and the U.S. Treasury Department.


U.S. House of Representatives: Democrats will retain control of the chamber and the legislative agenda with a diminished majority, as the Republicans gained at least 14 House seats.

In the States:
Republicans generally outperformed expectations in the state legislative elections. 


Affiliate Marketplace

Lead Envy would like to apprise you of the many great lead providers we recently integrated across the board.

If you need more volume during this holiday season, please consider working with them either to buy their traffic, or to sell yours! These partners are ready to help you achieve the highest earnings per lead and work to attain your performance metrics.


Agora Marketplace by the numbers:

September 2020- 
Lead Sold %: 47.92%
Avg EPL:  $4.43
Total Leads Sold: 35,612 
Total Revenue Generated: $164,369.21

October 2020-
Lead Sold %: 54.56%
Avg EPL: $4.26 
Total Leads Sold: 46,632 
Total Revenue Generated: $198,472.60

November 2020-
Lead Sold %: 58.75% 
Avg EPL:  $3.01
Total Leads Sold: 83,296 
Total Revenue Generated: $250,723.09


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Have you had a great experience with Lead Envy? Please share a testimony HERE


Lead Envy is wishing everyone a Happy Holiday Season, from our family to yours.


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Affiliate Marketplace For Lead Providers

Lead Envy Affiliate Marketplace will help connect lenders with lead providers, affiliates and publishers in the small dollar lending space and beyond.

Lead Envy is developing an affiliate marketplace to help lenders connect with more direct affiliates, publishers, networks and lead providers. Since the initial government lockdown in March due to Covid-19, lead volume fell precipitously. The downturn caused shortfalls in lead providers’ inventory, leading to a drop in what lenders were able to deploy on the street. In addition to the drop in demand, in-person conferences are cancelled depriving companies of introductions and opportunities. The Lead Envy Affiliate Marketplace aims to solve these issues.

Sell (& Buy!) From More Lenders With Affiliate Marketplace

The benefit for affiliates to connect with more lenders to place their leads is obvious: the more direct lender connections, the higher the payout. What is less glaring is that lenders are generating their own leads to a greater extent than ever before. Organic traffic to their website comes along with years of branding and dealing directly with consumers. What happens to leads they cannot originate, though?

The Lead Envy Affiliate Marketplace will automatically populate the lender’s list of potential buyers in their ping tree. A lender will no longer have to figure out the best place to send their leads because it will be easy to activate the affiliate as a buyer!

Affiliate Marketplace Streamlines The On-Boarding Process

Setting up a new lead provider is not a streamlined process for lenders. On-boarding new affiliates is laborious process due to all the manual steps involved. Once the two parties indicate their desire to work together, they embark on a time-intensive exchange of paperwork, filters, caps and price points before it even falls in the technical pipeline. Tech then begins programming API’s and testing leads.

In the Lead Envy Affiliate Marketplace, it will all be turn-key. The API into Lead Envy is set once…and only onc“We spent so much time integrating a new lead provider that ultimately generated less than 10 leads a day. It wasn’t worth the effort.”e. The only thing that changes with each lender is the credentials and price points. Filters are automatically sent to the lead provider, including any changes.

“We spent so much time integrating a new lead provider that ultimately generated less than 10 leads a day. It wasn’t worth the effort.”

– Lender on Lead envy’s platform

Advertising Within Affiliate Marketplace

Bundled in with the new affiliate marketplace is advertisement placement to get the affiliate’s name out in front of lender prospects. Release notes, monthly newsletters and social media posts will feature banners displaying the affiliates enrolled in the marketplace. In addition, a new banner will appear each lender’s instance to provide greater reach.

For an affiliate looking for the utmost visibility, platinum spots for greater exposure, including prominent display and higher frequency. Our goal is to have affiliates on the Lead Envy Affiliate Marketplace working directly with each and every lender on the platform. The more connections, the greater the transparency.

Compliance

Once a lender “activates” an affiliate listed in the affiliate marketplace, their lender questionnaire will go out to the contact person on the affiliate’s profile. It will contain vital information about the lending entity, as part of the due diligence process. The affiliate’s vendor questionnaire will also be available for the lender, as well.

Each lead provider profile will include key contact information such as:

  • Company Name
  • Contact Person
  • Email Address
  • Logo
  • OLA Seal (only if they are members of the Online Lenders Alliance)

Ready to grow your business? Fill out the form on our contact page and indicate in the message that you’re interested in the affiliate marketplace. Let the intros begin!

Installment loans: How to optimize your lead spend

Installment lenders face an entirely new set of challenges as they move from organic traffic and brick & mortar, to buying leads from lead generation sources.

The tools, models, and data relied upon for traditional underwriting no longer apply. And, most importantly, digital identity components like email and IP addresses, previously excluded from transactions, now play an important role.

In this webinar, we discuss how to harness new data sources like email, IP address and phone numbers with sophisticated decision platforms in order to produce rules and scorecards that give lenders an edge in their lead generation.

Watch this on-demand webinar to learn

* How to leverage identity information to determine the validity of a lead
* How to create rules and scorecards using new data sets
* How to move beyond fraud and start auto-funding your best leads

Click here to download the webinar

November Newsletter


LEAD PROVIDERS

Are you looking for a way to connect with more buyers, sellers or boost your exposure … 

Affiliate Marketplace may be your answer. Set up a demo today by contacting Mitch Walling at mitch@lead-envy.com


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FEATURED SPOTLIGHT

If you are looking to grow your portfolio with additional leads or sell the leads that you generate via your organic efforts, please consider our friends at Round Sky. Round Sky is a lead generation company generating thousands of real-time leads every day. They have a powerful online interface to edit your campaign filters, update lead caps, see lead volume estimates and a ton more tools. Consider contacting Round Sky today at clientservices@roundsky.com 


ONLINE LENDERS ALLIANCE 

With Lead Envy being a part of OLA , it will keep us in the loop on important topics impacting our industry, giving us the opportunity to better serve our Clients.


            LET’S MEET

LEND360 virtual conference is on November 9-13 2020. The event will be fully virtual and will feature robust education sessions –

from leading industry experts, a lively virtual exhibit floor, personal one-to-one meetings, and more. LEND360 attendees will be the first to hear updates and post-election analyses for the entire ecosystem of online lending.

Full details on the agenda are available on their website. To register, please contact fhurley@oladc.org. If you have any additional questions about the event, please let Felicia Hurley know. 


AGORA BY THE NUMBERS 

Lenders on the Agora Marketplace are selling their organic traffic at record rates. Please reach out to see how you can monetize your web traffic with Agora!

Marketplace Lead Sold : 47.92% 
Avg EPL (Earnings Per Lead):  $4.43
Total Leads Sold Via Marketplace: 35,612 
Total Revenue Generated Via Marketplace: $164,369.21


Lead Envy | Underwriting | Decision Engine | Lead Router | Model Builder
Lead Envy | Underwriting | Decision Engine | Lead Router | Model Builder

Have you had a great experience with Lead Envy? Please share a testimony HERE


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